Evaluation Q3: Final

First of all, what is an institution?
An institution is a company that disperses a media product for audience consumption.

The reality is that our film is a British Independent competing in a market full of Hollywood blockbusters and ultimately, it's going to be no where near as successful as the big budgeted films. It takes the audience to be able to connect with the film and honestly - a whole lot of luck for any British Independent film to become as big as a blockbuster, and even if they do then they're only labeled as "hits" or "sleepers" and don't have as much of a recognition as a blockbuster would.I've researched a lot into what institution would be the best to disperse our media product and benefit us in the best way possible (referring to profit, viewing ratings etc) and I came to the conclusion that if given the chance to produce our film there would only be a few film companies that would help us produce and distribute it. An institution that we could use would be an independent British film company such as Film4 or Momentum. 
Understanding that our budget was extremely small, we filmed in local locations, used school equipment with an unknown cast, unknown directors and the use of our own props and costumes we wouldn't expect a distributor such as 20th Century Fox or Universal to take on our film, which meant that these two film companies would be the best for producing and distributing our film. These institutions are also well known throughout the UK so this would be a good selling point when trying to expand viewer ratings by using their inherited audience. We also wanted to put our trust into the hands of a company who have been very successful and often receive great reviews on the films they distribute and help produce. Therefore, since Film4 and Momentum have been monumentally effective in the media business we know that we would be able to trust them with our film if we ever had to. 

FILM 4

• Film4 started in 1982 as Film4 Productions
• Film4 is partnered with Warp X Films where they challenge British films by creating new ones with a lower budget, with the intention of expanding the niche audience. 
• It is owned and operated by Channel Four Television Cooperation that screens films.
• It's 'sister' channels include: 4seven,  Channel4,  E4,  More4,  4Music,  Heat,  Kerrang!, Kiss,  Magic, Smash Hits and The Box

Film4 also has an app on the App store which allows viewers to watch TV programmes or films on 4oD which they may have missed via your laptop, iPad, iPhone and many other electrical devices. This would be a massive impact and achievement for us as it would increase our revenue and public awareness as the film would be advertised on the site and on the TV channel, including its sister channels. 

They also have a Twitter and Facebook account, which they often use to advertise the latest media products that they're distributing. This would be great for us as social networking sites are generally dominated by people of our age, 16-25, of whom are our intended audience. This works to our advantage as they will see the advertisements and will be persuaded to view our film. 
Film4 also takes its place at a film festival at the Summer Screen at Somerset House. So if our movie was a success, hopefully one day we would be privileged enough to be involved in the 14 nights of back-to-back films.

MOMENTUM

• One of the leading independent motion picture distributors in the UK and Ireland
• Releases approximately 20 theatrical films a year, with several dtv releases.

Momentum would most likely be our second choice to Film4 as they don't have as much of a wide revenue and the most popular distributor is ultimately our goal when releasing our film. Momentum is also more known as releasing family films such as Hoodwinked, The Adventures of Rocky and Bullwinkle and Free Birds instead of horror/thriller films. However, Momentum won 8 BAFTA awards, more than any other UK distributor. 7 awards went to The King's Speech, including Best Film and Best Actor and The Girl With the Dragon Tattoo won Best Film Not in the English Language. This therefore makes Momentum our second choice as they've proven that they've successfully built a name for themselves and are clearly doing something right when it comes to film.